Selling products of all kinds in the world's most successful, most elegant stores has become increasingly creative, subtle, and sophisticated. And if the eyes are windows to the soul, then a shop's windows reveal the soul of the store. They communicate the store's essence in an unblinking front that remains on view long after the close of the business day. Window displays are the retailer's most economical form of advertising: they bring glamour, fun, theater, and art to the streets, while visibly expressing the store's image and aspiration. This e-book will give you tips and advice on creating successful window displays that sell!