Next month Prada will open a branch of its Marchesi 1824 bakery in London. And it is not the only fashion house designing its own snacks and eateries Prada’s Marchesi 1824 bakery in Milan, a branch of which will be opening in London next month. Photograph: Prada The myth that the fashion crowd don’t eat has long been dispelled. But they do, increasingly, eat fashionably. Next month, Prada will bring its historic Marchesi 1824 bakery to London, complete with a pastry counter a

Fashion’s favourite poster boy of disruption Guram Gvasalia skewered the industry last year for its practice of quietly selling product on the grey market to boost sales, dubbing it the sector’s “dirty secret.” The Vetements co-founder told the Financial Times that luxury brands routinely inflated sales figures by allowing product to leak into “horrible” stores where it’s sold at discount. The grey market refers to the trade in goods from unofficial suppliers. The way this of

Leading brands regularly destroy unsold stock to foil grey market sellers and maintain pricing power; a drop in China sales has added to their waste problem. Some are trying to change their ways, but turning fashion green is a huge challenge, experts say. British fashion brand Burberry caused outrage last month when it announced it had burned more than US$37 million worth of unsold clothing, accessories and perfumes last year. It begged the question: was such wastage really n

Iconic brands are rethinking their logos. Along with luxury labels like Fendi and Burberry, Dockers' announced it will roll out a new logo across all global omnichannel communications for Fall ’18. The logo is a riff on the brand’s 1986 logo, the same year the Levi Strauss & Co.-owned brand launched its famous khakis program. Like the original, the 2018 logo features the brand name in stencil lettering and the wings and anchor motif that pays homage to Dockers’ seaside roots.