“High fashion and celebs don’t have as much influence as the industry might think; only 2% say they’ll buy clothes because a celeb/influencer has worn it”. That is one of the results from a recent study on U.S. consumers’ shopping behavior–especially amongst the Gen Z and Millennial generations–by Swedish payments provider Klarna surveying more than 1,000 consumers from the United States. Take a look at what else has an impact on their shopping behavior according to the

This week, we're looking ahead to Super Saturday, as last minute shoppers, approximately 44% of US consumers, are expected to spend $26 billion. In sustainable thinking, Renaissance man Virgil Abloh is joining mineral water company Evian as Creative Adviser for Sustainable Innovation Design. Intended to be an ongoing collab, the water company’s goal of becoming circular by 2025 speaks to a growing conversation around ethical production. At retail, DKNY’s holiday pop-up takes

A silver tsunami is rolling through the retail business. But is anyone really watching? This stormfront represents the growing army of 65+ consumers in urban, suburban and rural areas who are not only internet savvy, but also love shopping at stores for convenience and as a social and recreational event. The problem is that many in retailing have a perceived generational bias, focusing their efforts on capturing the much discussed and perhaps overhyped millennial segment, alo