MX_NY will Feature Three Top Mexican Design Houses At New York City's Major Winter Fashion Event
Fashion Week México (FWM), the organization behind the biannual Mercedes-Benz Fashion Week held in Mexico City, announced it will host new all-Mexican designer group show during New York Fashion Week (NYFW) this February. The new show, titled MX_NY, will bring together three prominent Mexican designers – Anuar Layon, Lorena Saravia and Yakampot – for a vibrant display of Mexico's distinct designs in North America's fashion capital of New York City.
Over the past twelve years, FWM has grown, gaining recognition and becoming Mexico's best-known fashion platform. From its ranks have come designers who have managed to project internationally, such as Alexia Ulibarri, Lydia Lavin, Alejandra Quesada and Alejandro Carlin, while others have been invited to market their collections by major department stores such as Saks Fifth Avenue; opened their own brick-and-mortar boutiques in Mexico City's most trendy neighborhoods; or opened successful online stores.
The participating designers will be:
Anuar Layon Born in Mexico City, Anuar Layon has over 10 years of experience as a designer and specializes in streetwear. Layon serves as creative director and designer for Mexico is the Shit, Prima Volta, Sad Boy, White Tag and Mercadorama Custom, and throughout his career has designed for Daft Punk, Wu Tang Clan, Iggy Pop and Queens of the Stone Age among others. www.instagram.com/anuarlayon
Lorena Saravia Lorena Saravia is an accessible luxury brand designed for contemporary women. Fluid silhouettes and a timeless elegance are key characteristics of the label. In 2014, the brand opened its first flagship boutique and the line can also be found in departments stores and stockists throughout Mexico. www.lorenasaravia.com
Yakampot Yakampot promotes and evolves Mexican cultural heritage by designing, crafting and selling fashion forward clothing for sophisticated women. The garments, made with quality fabrics, resurrect ancestral techniques integrating them into a contemporary esthetic. They are relevant to today's wardrobe need and yet timeless, an heirloom of the future. The brand works with indigenous artisans to create products. We aim to create a thriving industry for the communities by giving a commercial value and new lease of life to their inherited skills. www.yakampot.com
In the coming months, the designers showing at MX_NY will roll out a series of initiatives from media appearances to creative collaborations leading up to the runway show at NYFW in February. You can follow the journey of the designers and show on Instagram at @MX_NY and @FashionWeekMX.