Inside The Divine World Of Alexia María, The Go-To Designer For Society's Modern Swans
If only life were as magical as an MGM musical. Bursting with color, magnificent details, and never without a sense of occasion. For designer Alexia María, it is. Her Upper East Side boutique is a divine vision of a time seemingly long gone.
A rotary telephone fit for a royal sits among a still life of books, gold chiavari chairs, vintage suitcases, cameras and candelabras. In a courtyard just off the main room, a très Parisian scene unfolds as a bistro table set perfectly for two faces the film Funny Face projected onto a white brick wall. A gold framed "Press For Champagne" button beckons a push the fitting room. A discerning penchant for the finer things is present in absolutely every detail, no matter how small.
At the center of it all sits Alexia, a charming creative whose dreamy elegant style feels contagious. Based out of La Jolla, she's been sketching up the sort of playfully classic pieces every socially curious woman desires since launching her first collection back in the spring of 2014. From tailored column gowns and flirty jumpsuits to dramatic cape tops and crystal headbands, we dare you not to fall in love.
How did you come to start your line?
Design has always been a part of my life. I grew up in Mexicali, Mexico visiting my grandmother at her studio where she designed and made everything from costumes to evening gowns. That’s where I grew familiar with the design process and learned the inner workings of an atelier. Thanks to her, I was able to explore my creative side and realized designing was my passion from a very young age. The idea of Alexia María was born after I wore my very own design to a friend’s wedding. It all started because I was on an endless hunt to find the perfect dress. I was looking for something feminine, elegant and with a modern twist. I envisioned the dress I was looking for but after countless hours in dressing rooms I realized that what I was in search of only existed in my mind. So I decided to bring that idea to life and designed the dress myself. After wearing my design out, family and friends started asking me to design dresses for them and the more I did it, the more I loved it!
At first, designing for my friends and family was a hobby for me. I would meet them at my home and end appointments over tea and girls talk - it was comfortable and casual. As word started spreading about my designs, I started receiving calls from friends of friends and then eventually from complete strangers. That is when I realized that my passion and hobby could become something more. I decided to start my own brand and design my first ready-to-wear collection. It became my full time job, working around the clock designing my pieces.
What's the one thing every woman needs in her wardrobe?
LBD - a little BOW dress!
What's your favorite occasion to dress for?
Weddings and Black Tie events, they are the perfect excuse to wear a gown.