Sarah Jessica Parker to Open First Manhattan Flagship

The SJP by Sarah Jessica Parker boutique opens in April in a privately owned townhouse on West 54th Street.

On the heels of her sixth year in business, SJP by Sarah Jessica Parker will open its first flagship this April at 31 West 54th Street in New York, the longtime location of the Manolo Blahnik boutique, the shop where Parker’s character Carrie Bradshaw shopped in “Sex and the City.”

The 1,350-square-foot salon will be located on the ground floor of one of the privately owned townhouses with an outside garden. The SJP corporate offices and the new showroom will be adjacent. The new location will replace the brand’s current pop-up shop at 6 West 52nd Street and a previous showroom on lower Fifth Avenue.

Parker’s partner, George D. Malkemus III, former president of Manolo Blahnik USA, and Anthony Yurgatis, the company’s vice president, didn’t renew their licensing agreement of 37 years with Blahnik. The luxury shoe company took over its North American business on Jan. 1. Last November, Blahnik shuttered the West 54th Street store and plans to open a women’s and men’s store at 717 Madison Avenue in New York this spring.

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