May might seem like a strange time to think about Thanksgiving and the holidays, but did you know that magazine editors start looking for products for their November issues in June? It’s a good idea to start thinking now about what products to pitch now for Winter issues.
As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.
There are two types of magazines that you may want to consider pitching – NATIONAL magazines and REGIONAL/LOCAL magazines.
In June, NATIONAL magazines are working on their November issue. Here are the types of products they typically cover during this month:
Thanksgiving - anything that is related to home decor, gifts, food...
Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue
Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue
Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...
In June, REGIONAL/LOCAL magazines are working on their AUGUST issue. Here are the types of products they typically cover in August:
Summer weddings - anything wedding related, including food, apparel, accessories, vacations, gifts, jewelry, etc.
Summer travel - anything related to travel, including gear, accessories, clothing, tools, tech, etc.
Outdoor entertaining - this can include home decor, food, stationery, party supplies, furniture, gifts for the hostess, and any products that help to beat the heat
Summer-to-fall fashion - now that beach season is almost over, they are looking for fashion that transitions from summer to fall
Your pitch plan for June might look something like this:
Week 1 - pitch national magazines for November
Week 2 - pitch regional/local magazines for August
Week 3 - follow up with national magazines
Week 4 - follow up with regional/local magazines
Want to know how to pitch them? Check out PRESS PITCHES THAT WORK
THIS DIY GUIDE OUTLINES EVERYTHING YOU NEED TO PREPARE BEFORE YOU START THE PITCHING PROCESS AND WE’VE EQUIPPED YOU WITH ALL THE PROPER RESOURCES INCLUDING:
MEDIA LEAD TIMES
EDITORIAL CALENDARS FOR A VARIETY OF NATIONAL PUBLICATIONS
A TEMPLATE SCRIPT
THREE SAMPLE SCRIPTS
INVALUABLE ADVICE CULLED OVER 20 YEARS IN THE FASHION INDUSTRY
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