May might seem like an strange time to think about Halloween and cooler weather, but did you know that magazine editors start looking for products for their October issues in May? It’s a good idea to start thinking now about what products to pitch now for the Fall issues.
As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.
There are two types of magazines that you may want to consider pitching – NATIONAL magazines and REGIONAL/LOCAL magazines.
In May, NATIONAL magazines are working on their October issue. Here are the types of products they typically cover during this month:
Fall fashion – clothing and accessories for the cooler weather
Halloween – candy, decor, food, costumes, parties, products for kids
Fall weddings – anything wedding related, including food, apparel, accessories, vacations, gifts, jewelry, etc.
Breast Cancer Awareness – products that give back to breast cancer research and causes, pink-themed products, non-toxic and natural products that are safer to use
In May, REGIONAL/LOCAL magazines are working on their July issue. Here are the types of products they typically cover this month:
American-made products – all types of products, including lifestyle, home, fashion, accessories, outdoor that are made in the USA
Beach products – books, bags, towels, clothing, SPF products, outdoor games, products that are great for summer activities
Fourth of July celebrations – food, outdoor, barbecue tools and accessories, fashion, home decor, garden decor
Your pitch plan for May might look something like this:
Week 1 – pitch national magazines for October
Week 2 – pitch regional/local magazines for July
Week 3 – follow up with national magazines
Week 4 – follow up with regional/local magazines
Want to know how to pitch them? Check out PRESS PITCHES THAT WORK
THIS DIY GUIDE OUTLINES EVERYTHING YOU NEED TO PREPARE BEFORE YOU START THE PITCHING PROCESS AND WE’VE EQUIPPED YOU WITH ALL THE PROPER RESOURCES INCLUDING:
MEDIA LEAD TIMES
EDITORIAL CALENDARS FOR A VARIETY OF NATIONAL PUBLICATIONS
A TEMPLATE SCRIPT
THREE SAMPLE SCRIPTS
INVALUABLE ADVICE CULLED OVER 20 YEARS IN THE FASHION INDUSTRY
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