What to pitch in April



I hope you are staying safe and healthy during this unprecedented time!


The Coronavirus pandemic is affecting all of us in different ways - whether it's our businesses or jobs or families or towns - everyone is feeling the effects of this situation.


Many of you have emailed me to ask if editors are still accepting product pitches and the good news is that YES, they definitely are! Magazines are still working on the editorial calendars that they planned months ago.


By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

Sounds easy enough, doesn’t it?


I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.”


At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month.


My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.


What products should you pitch in April?


April might seem like an unlikely time to think about back to school and the Fall, but did you know that magazine editors start looking for products for their September issues in April?


There are two types of magazines that you may want to consider pitching – NATIONAL magazines and REGIONAL/LOCAL magazines.


In April, NATIONAL magazines are working on their September issue. Here are the types of products they typically cover during this month:


  • Back to school – includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines

  • Denim guide – big focus on clothing made from denim

  • Fall fashion – clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall

  • Fall accessories – scarves, cold weather accessories, jewelry



In April, REGIONAL/LOCAL magazines are working on their June issue. Here are the types of products they typically cover this month:


  • Father’s Day gifts – products that make a great gift for Father’s Day, including fashion, lifestyle, accessories, fitness, tech, gadgets, gear, etc.

  • Summer beauty – beauty products that protect hair & skin from the sun, waterproof makeup, products with SPF, etc.

  • Summer accessories – products that can accessorize your summer wardrobe, hats & clothing that protect you from the sun and cool swimwear


Your pitch plan for April might look something like this:

  • Week 1 – pitch national magazines for September

  • Week 2 – pitch regional/local magazines for June

  • Week 3 – follow up with national magazines

  • Week 4 – follow up with regional/local magazines


If you would like additional help make sure to get your copy of PRESS PITCHES THAT WORK: PRE-WRITTEN EMAIL TEMPLATES



IN THIS 36-PAGE E-BOOK, WE’VE OUTLINED EVERYTHING YOU NEED TO PREPARE BEFORE YOU START THE PITCHING PROCESS AND WE’VE EQUIPPED YOU WITH THE PROPER RESOURCES INCLUDING:  


- MEDIA LEAD TIMES

- MAGAZINE THEMES

- EDITORIAL CALENDARS FOR A VARIETY OF NATIONAL PUBLICATIONS

- A TEMPLATE SCRIPT

- THREE SAMPLE SCRIPTS

- INVALUABLE ADVICE CULLED OVER 20 YEARS IN THE FASHION INDUSTRY


IF YOU WANT TO WORK WITH NATIONAL EDITORS AND SEE YOUR BRAND IN THE PAGES OF VOGUE, INSTYLE, GLAMOUR, AND SELF MAGAZINE, BUT CAN’T AFFORD TO HIRE A NATIONAL PR AGENCY THEN THIS GUIDE IS FOR YOU!


PLEASE SEND ANY QUESTIONS TO INFO@SHOPSARTORIAL.COM


XOXO SOPHIE



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